Why the corporate blog?
When we were designing our new website, one of the main elements that we wanted to communicate to our existing and prospective clients was the transparency of kCura’s culture.
Until very recently, kCura never had a formal sales force. All of our business came from referral and repeat business. From this, we built personal relationships with our customers by providing innovative technology, developing client-driven features, and providing exceptional customer service. Our clients like us not only because we try our hardest to take care of them, but because we have a customer-centered approach to our company, products, philosophy, and people. They learn about us during their day-to-day interactions, but if you are not a customer, or if we haven’t talked in a while, what better way to open up kCura than through a fun and friendly corporate Blog.
What you can expect from kCura’s corporate Blog:
- Understand the happenings of the company. We are continually growing, innovating, acquiring customers, and developing new strategic relationships.
- Gain a personal introduction to our team. Many of our clients have met me, and know what I’m about, but wouldn’t it be interesting to learn more about Nick Kapuza? Nick is one of our lead developers who has help build Relativity from the ground up. He is a great guy, passionate about what he does, and is a pretty interesting character.
- Insights to our history. We will explain where our company started and what “kCura” actually stands for.
- Company-wide philosophies on running a business, servicing our customers, product planning, etc.
- Sneak-peeks into things we are up to.
- Insights to how our clients have creatively used our software.
- The Master Piece…you’ll have to wait for that one!
What you can further expect is a variety of authors. kCura’s Blog is truly a company Blog. Our developers, sales, support, testers, and communication teams will be the contributors to this living archive. We invite your comments and suggestions, so that you too, can help us build a great company!
Andrew Sieja
2 Comments
Reader Comments (2)
Andrew- Great new site. I am interested in seeing how your new blog gets traffic. Knowing you, I am sure that the content here will be of great value. I plan on watching it closely.
Having a Blog is a great idea. With a company that develops sofware with such speed and quality as kCura a blog is the perfect way to share this with your client base.